CAMPAIGN: BUZZFEED PRESENTS camp BETTER MONEY HABITS

Location: greenlane, pA

Connect with young millennials and provide a deeper knowledge of better money habits with the use of relevant Bank of America tools.

Through BuzzFeed we casted 50 movers and shakers who made under $50K in salary post college graduation from across the US. They attended a 3 day summer camp equipped with team building activities, programmed learning sessions, live performances, confessional booth and camp fun!

Role: senior project manager / executive producer

DigitaL: 6 custom BuzzFeed videos, 4 quizzes and a microsite were generated.

Coverage: BoA