Campaign: buzzfeed presents better money habits retreat
Location: miami, fl
Connect with 27-32 year old professionals providing support in future better money habits with the use of relevant Bank of America tools for subjects such as co-living, investing and financial growth.
This was the 2nd year executing this platform casting 50 people who attended a 3 day retreat equipped with team building activities, programmed learning sessions, and live musical performances.
Role: project lead / Executive Producer
Lead overall creative look, execution and touch points.
Event production including custom fabrication, stage production, show calling, staffing, execution.
Liaison with PR, Video, Digital and Traditional Advertising agencies from BuzzFeed to BoA.
Collaborated with internal sales, creative, video and casting teams to align on program goals.
Managed production, logistics and executive teams throughout project timeline.
Built, managed and reconciled project budget