CAMPAIGN: Ketel One Vodka Market Tour
Location: City Tour w/ Bi Coastal Team Management - New York - NY, Los Angeles - CA, Miami - FL
Rebrand and relaunch Ketel One Vodka into the consumer market.
Multi-city tour across the US, August - December 2017. Included a multi tiered platform with 158 custom assets and tools to allow flexibility in size, scale and cost per event.
In 5 months the tour visited 90+ garnering 120K+ unique samples and 650k+ impressions.