JD

tiktok ‘21 - Current

Sr. Manager Events & Experiences | New York NY

Led production, creative execution, XFN team management for TikTok’s first IRL B2B industry experiences - VidCon 2021, CES 2022 and SXSW2022 (including strategic pivots for COVID related setbacks).

Spearheaded the development of project management and timeline templates, production matrixes, and budget trackers that have been adopted by the global organization.

Concepted and established strategic creative themes executed within TikTok owned events across NABM experience calendar.

Collaborated with XFN teams with various key stakeholders across Global Business Sales, Communications, Industry Relations, Global Agency Partnerships, Global User Experience. 

Mentored and guided Event Managers and Event Coordinators across Global B2B, Consumer and Industry Partnership teams establishing best event practices and XFN management tools.

Budget Development & Management

NBC Universal - Warner Bros - ’21

iheartcomix | Los Angeles CA & new york ny

Event lead managing all aspects of project: planning & experiential execution, brand comms, 3rd party vendors, staffing, and budget.

Warner Bros - Space Jam Movie Promotions Harlem Basketball Court refresh

• 2 day community event filled with iconic activities led by east coast basketball legends & local musical performances.

Universal Pictures - Nobody Movie Premier

• Led the experiential execution for the (2) day immersive drive through event at the Universal Backlot.

Amazon prime video ‘20

Campfire / The Mill | Los Angeles CA

Defined + implemented project strategy and operational plans, formulating scope, critical paths and organizational templates driving project efficiency.

Led cross-functional teams including Accounts, Production, Creative, Technology, Consumer Experience and Performance Analytics identifying strategic deliverables to build growth opportunities and success.

Supported creative vision becoming a soundboard for the Creative Director ensuring innovative ideas met efficient executions with the right vendor partners.

Secured additional marketing opportunities further promoting the experience enhancing PR efforts.

On-site Event Lead 8 days driving staffing, production schedule and day to day success metrics.

Built, managed, grew and reconciled project budget.

revolt summit + beautycon la ‘19

superfly | New York

Managed multiple large-scale projects simultaneously within a condensed deadline-driven environment.

Identified project resource requirements and facilitated staffing to achieve deliverables within Creative Production, F&B, Sponsorships and Site Opps/Logistics.

Led key stakeholder meetings driving efficient approvals and solving in real time changes.

Guided creative parameters to find solutions to execute big ideas while keeping tight budgets and timeline in mind.

Tier 1 on-site Event Lead across 10 days directing production schedule, build, run of show and stage management.

Tracking and reconciliation of budgets.

bank of america better money retreat ‘18 + ‘19

buzzfeed | NEW YORK

Collaborated with brand and agency stakeholders defining project objectives, requirements and key performance parameters.

Directed production team through creative strategy for venue, executional fabrication/decor and logistics for experiential consumer touchpoints.

Supported sales, casting and video production teams to achieve brand goals expanding reach beyond the live event within the BuzzFeed platform.

On-site Event Lead across 4 days responsible for run of show, production schedule, staffing logistics and stage management.

Built, managed and reconciled project budgets.

Facebook Oculus Go Launch ‘18

We Are Magnetic | New York

Partnered with creatives to bring to life the work with the right vendors while simultaneously managing logistical realities.

Managed producers, vendors and client teams through prioritized timelines achieving key deliverables on time and within budget.

Worked with NYPD, NYFD, SAPO, DOT & DOB to expedite site operations and permit details.

Generated a comprehensive 48hr load in and staffing schedule ensuring cross installation of custom touchpoints achieving on time doors open.