GLOBAL EXPERIENTIAL PRODUCTION LEAD
Led production, creative execution, XFN team management for TikTok’s first IRL B2B industry experiences - VidCon 2021, CES 2022 and SXSW2022 (including strategic pivots for COVID related setbacks).
Led the development, programming, production, and creative execution for TikTok Canada’s first owned platform event in Toronto - #ForYou Summit: Canada.
Mentored and guided Event Managers and Event Coordinators across Global B2B, Consumer and Industry Partnership teams establishing best event practices and XFN management tools.
Spearheaded the development of project management and timeline templates, production matrixes, and budget trackers that have been adopted by the global organization.
Concepted and established strategic creative themes executed within TikTok owned events across NABM experience calendar.
Collaborated with XFN teams with various key stakeholders across Global Business Sales, Communications, Industry Relations, Global Agency Partnerships, Global User Experience.
Supported in annual budget development, management and roll out.
PEACOCK - WARNER BROS - NBC UNIVERSAL | EXPERIENCES
Role: Executive Producer
Location: New York & Los Angeles
Core Responsibilities/Actions:
NBC Universal : Peacock
They/Them NY Screening
Red Carpet exclusive screening of the newest Peacock Original production They/Them. Hosted 150 influencers & press alongside the full cast to screen the movie followed by an interactive afterparty.
Experiential lead driving all NY touchpoints from venue to creative decor/fabrications to red carpet and COVID compliance.
Warner Bros
Space Jam Movie Promotions Harlem Basketball Court refresh
2 day community event filled with iconic activities led by east coast basketball legends & local musical performances.
Event lead managing all aspects of project: planning & experiential execution, brand comms, 3rd party vendors, staffing, and budget.
Universal Pictures
Nobody Movie Premier
2 day immersive drive through event at the Universal Backlot
Experiential lead managing all aspects of the creative execution, technical production and operational logistics.
Oversaw Senior Producer & Senior Project Manager to deliver an immersive, interactive event.
HUNTERS IMMERSIVE 70’S GRINDHOUSE EXPERIENCE
Role: Executive Producer, Project Director
Agency: Campfire, The Mill
Location: Los Angeles, CA
Experience Overview:
Invited guests to experience the “gritty, kaleidoscope-world” of Hunters through an immersive 4 day series premiere.
At the center of the time warp was the Empire, a converted cinema paying homage to the grungy relics of NY 42nd street. Guests interacted with shady New Yorkers, ate 70s style movie snacks and watched an exclusive “Grindhouse Version” of the Hunters pilot. After the viewing, guests were directed to the nearby bowling alley where they dove deeper into the show’s characters in a killer after party.
Core Responsibilities/Actions:
Built 3 person production team pre-event delegating roles and ensuring action items were achieved. On-site team grew to 8 where I outlined on-site responsibilities and oversaw success of execution.
Developed timelines, deliverables and brand expectations across internal agency, 3rd party partners and external client teams.
Lead production team through best practices for ticket structure, people movement logistics, permitting and in market outreach securing additional marketing opportunities.
Brought in key vendors to support in event build, capture and execution.
Oversaw PR, Photo and Video showcase to ensure strong event capture and story post event.
Built, managed and reconciled project budget.
Awards:
THE DRUM AWARDS FOR EXPERIENCE 2020
CHAIR’S AWARD & PRODUCT LAUNCH EXP OF THE YEAR
REVOLT SUMMIT 2019
Role: Executive Producer, Experiential Lead
Agency: Superfly
Location: Atlanta, GA & Los Angles, CA
Experience Overview:
Created a collaborative and inclusive environment for individuals looking to break into the hip hop industry by providing access to A-List producers, musicians and influencers along with exclusive content around important topics in the industry.
Two part conference for 5K+ people consisting of 3 days of panels and keynote speakers alongside an open marketplace leveraging sponsorship partners creating experiential moments ending each day with a live performance.
Core Responsibilities/Actions:
Managed various XFN teams including Creative, Production, F&B, Sponsorships and Logistics.
Day to day focus on experiential touchpoints, project management, brand communications and creative production (fabrication, decor, signage, activations).
Budget tracking and reconciliation on multi million dollar contract.
Onsite execution and stage management bringing the event to life.
Coverage: LOS ANGELES , ATLANTA
Awards:
EX WINNER - BEST MULTICULTURAL EVENT CAMPAIGN
2020 PRO AWARDS - BEST MULTICULTURAL/LIFESTYLE CAMPAIGN
BETTER MONEY HABITS RETREAT
Role: Executive Producer, Experiential Lead
Brand: BuzzFeed
Location: Miami, FL
Experience Overview:
Connected 27-32 year old professionals, providing support in future better money habits with the use of relevant Bank of America tools for subjects such as co-living, investing and financial growth.
This was the 2nd year executing this platform casting 50 people who attended a 3 day retreat equipped with team building activities, programmed learning sessions, and live musical performances.
Core Responsibilities/Actions:
Lead overall creative look, execution and touch points.
Event production including custom fabrication, stage production, show calling, staffing, execution.
Liaison with PR, Video, Digital and Traditional Advertising agencies from BuzzFeed to BoA.
Collaborated with internal sales, creative, video and casting teams to align on program goals.
Managed production, logistics and executive teams throughout project timeline.
Built, managed and reconciled project budget
Content Execution:
4 Part video series + BuzzFeed Quiz/Post content
SAMSUNG SMART THINGS TRACKER BARK-N-BROWSE POP UP
Role: Executive Producer
Agency: BMF
Location: New York, NY
Experience Overview:
Launched the SmartThings tracker in a buzz-worthy way to challenge how people utilize the product.
Open to the public in West Village we created a unique dog park pop up equipped with off leash playground, organic treats, dog caricature artist, on-site adoption, appearances from notable dog influencers and lots of toys/treats for dogs and owners.
Core Responsibilities/Actions:
Event production including permitting, venue scouting, custom fabrication & decor, print production, staffing.
Managed production, logistics and executive teams throughout project timeline.
Built, managed and reconciled project budget
Coverage: BIZBASH , GUEST OF A GUEST
CAMP BETTER MONEY HABITS
Role: Executive Producer
Brand: BuzzFeed
Location: Green Lane, Pennsylvania
Experience Overview:
Connect with young millennials and provide a deeper knowledge of better money habits with the use of relevant Bank of America tools.
Through BuzzFeed I casted 50 movers and shakers who made under $50K in salary post college graduation from across the US. They attended a 3 day summer camp equipped with team building activities, programmed learning sessions, live performances, confessional booth and camp fun!
Content Production: Videos, Quizzes, Microsite
Core Responsibilities/Actions:
Liaison with PR & Advertising agencies to support BoA on day to day project goals.
Collaborated with internal sales, creative, video and casting teams at BuzzFeed.
Lead overall creative and website development.
Managed production, logistics and executive teams throughout project timeline.
Built, managed and reconciled project budget.
Coverage: BoA
NIKE PEGASUS TURBO SHOE LAUNCH
Role: Executive Producer
Agency: MKG
Location: New York, NY
Experience Overview:
Inspired by the gritty, night run imagery from the Nike campaign, 50+ editors took to the streets of Lower Manhattan for an after-hours run.
The run kicked off in Chinatown and took editors to 3 different stops where they were able discover the Pegasus Turbo.
Core Responsibilities/Actions:
Managed production, logistics and executive teams throughout project timeline.
Secured location & permitting for cross city run.
Execution of all creative touchpoints including custom fabrication, print production, lighting design.
Built, managed and reconciled project budget.
OCULUS GO VR LAUNCH
Role: Executive Producer
Agency: We Are Magnetic
Location: New York, NY
Experience Overview:
Launch the new Oculus VR headset from Facebook in a creatively driven buzz worthy way. The event was a 2 day pop up consisting of one press / VIP day and one consumer day.
Core Responsibilities/Actions:
Partnered with creatives to bring to life the work with the right vendors while simultaneously managing logistical realities.
Managed producers, vendors and client teams through prioritized timelines achieving key deliverables on time and within budget.
Worked with NYPD, NYFD, SAPO, DOT & DOB to expedite site operations and permit details.
Generated a comprehensive 48hr load in and staffing schedule ensuring cross installation of custom touchpoints achieving on time doors open.
KETLE MARKET // SUMMER TOUR
Role: Executive Producer, Head of Production
Agency: Workshop Collective
Locations: National Tour w/BiCoastal Team Management
Experience Overview:
Rebrand and relaunch Ketel One Vodka into the consumer market.
Multi-city tour across the US, August - December 2017. Included a multi tiered platform with 158 custom assets and tools to allow flexibility in size, scale and cost per event.
In 5 months the tour visited 90+ garnering 120K+ unique samples and 650k+ impressions.
Core Responsibilities/Actions:
Bi-Coastal Team Management & Tiered Production across calendar of events.
Supported in the growth of a national production team from 2 to 10 people of varying experience levels.
Developed key internal/client facing documents building the platform for the experiential team.
Lead the vendor securing, management and fabrication for creative elements.
Built and trained a team of Brand Ambassadors across the country to take the tour on the road.
H&M LOVES COACHELLA RETAIL COLLECTION
Role: Senior Producer
Agency: MKG
Location: Times Square - NY
Experience Overview
H&M TSQ store hosted a live performance with The Atomics. Event was open to the public - targeting high school-aged teens/Atomics fans with attendance ranging from 75-100. There was also a special meet & greet and press interviews on the H&M Live runway streaming to Times Square.
Coverage: Fashion One, Just Jared
CES 2017 B2B EXPERIENCE
Role: Lead Producer
Agency: NA Collective
Location: Las Vegas, NV
Goal: Develop an inviting working/meeting space launching the new Twitter OOH advertising campaign and newest product offerings.
Core Responsibilities/Actions:
Overall project management from RFP to execution.
Lead the creative production deliverables, outlining key creative moments + collaborating with fabrication and print shops to bring the ideas to life.
Oversaw and managed the custom furniture pulls per meeting space.
Lead the onsite build, execution and breakdown.
Budget forecasting, estimating, management and reconciliation.
Coverage: Event Marketer & BizBash
TALES OF A COCKTAIL // OWN THE MULE
Role: Lead Producer
Agency: Wonderland
Location: New Orleans, LA
Experience Overview:
Claim ownership for the creation of the Moscow Mule through a multi-sensory immersive theatrical dinner experience.
Coverage: BizBash - Style Ideas from Tales of the Cocktail
MORE BEHIND THE STAR
Role: Senior Producer
Agency: Wonderland
Location: New York, NY
Experience Overview:
Completely immerse attendees and press through their 5 senses into the Heineken heritage story.
CES 2016 B2B EXPERIENCE
Role: Senior Producer
Agency: NA Collective
Location: Las Vegas, NV
Experience Overview:
Build a dynamic working/meeting space that showcases how brands or people interact with Twitter offerings everyday.
Awards: 2016 BizBash Event Style Award - Best Corporate Event Concept - Budget Over $250,000
VideoNOW LAUNCH AT NEW FRONTS
Role: Senior Producer
Agency: NA Collective
Location: New York, NY
Experience Overview:
Generate a presentation platform for Twitter execs and thought leaders to launch the #VideoNOW capabilities to press and users, enhancing the many ways in which you view and interact with Twitter.
